January 21st, 2010 by Editor
With theHaitianearthquake tragedy still fresh in our minds, the list of celebrity participants lining up to add their personal mark to Friday’s two hour, internationally-broadcast fundraising telethon,“Hope For Haiti Now: A Global Benefit For Earthquake Relief”continues to become even more impressive by the moment.
The latest announcement of musical superstarsMadonnaandBeyonce lending their voices only adds further weight to the already outstanding roster of talent, including a collaboration betweenKeith Urban,Sheryl CrowandKid Rockas well asJay-Z,The Edge,BonoandRihanna. Individual sets bySting,Alicia Keys,Jennifer Hudson,Wyclef Jean,Mary J. Blige,Christina Aguilera,Bruce Springsteen,Stevie Wonder,John Legend,Dave Matthews,Justin Timberlake,Taylor SwiftandColdplayround out the live entertainment feature.
Emerging from a collaboration between perennial philanthropistGeorge ClooneyandMTV Networks, the globally televised and multi-media streamed event is expected to go down in history as reaching the widest number of viewers (and hopefully charitable contributions) due to the fact that all major/cable networks have broadcasting rights as well as highly trafficked online sources such asYouTube,Twitter,Facebook,MSN.com,CNN.com,AOL,Hulu,MySpace,RhapsodyandYahooamong others.
The Oscar-winning actor toldMTV News, “”This is about compassion. There are times in our lives when people are really without help and in real danger, and this is one of those times. So whatever they can do — give money to one of the organizations that they like the best.”
Other notable Hollywood powerhouses who have contributedsignificant financial donationsmeant to fund Haitian relief efforts includeGiselle Bundchen($1.5 million to the Red Cross),Angelina JolieandBrad Pitt($1 million),Sandra Bullock($1 million) andMadonna($250,000). Ultimately, the money raised will directly benefitWyclef Jean’sYele Haiti Foundation,Partners In Health, theClinton Bush Haiti Fund,UNICEF,Red CrossandOxfam America.
The US broadcast of the event — on traditional networks as well as on cable forums such asMTV,CNN,HBOandTNT– is slated to begin at 8 p.m. Eastern Standard Time and will be hosted byGeorge Clooney,CNN’sAnderson CooperandWyclef Jean. In addition to making a financial contribution the day of the event, viewers who want to make a positive charitable impact can also purchase individual telethon songs fromiTunesfor just 99 cents the day after the broadcast.
viaThe New York Times Arts Beat
By Elizah Leigh
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